Those distressed jeans are in high demand. Plus they could help the earth...
They may be worn, with rips or even grass stains on them... Remember those ones?
No, Levi's is working on a pretty cool thing. It is the launch of a marketplace for secondhand jeans.
It is called Levi's SecondHand. If you are near a U.S. Store they will give you a $25 Gift Card for your old jeans.
It apparently it helps the environment. Levi's cleans them and resells them broken-in already.
Which the carbon footprint is 80% less than a new pair.
Hopefully, we can help the earth one pair at a time... Now if we can just get a Funcle Mike a pair :)